How do you differentiate Football Fields for sell-side vs. buy-side pitches?

the Football Field skews toward higher values — multiple ranges at the upper end, precedent multiples favored, strategic-premium argumentation. Goal: justify the maximum bid. Buy-side (buyer's adviser): more conservative — median multiples, focused on trading comps, LBO floor prominent. Goal: defend a lower bid. Both sides show Football Fields, but with different range selections. IB reality: the methods are 'biased' depending on the mandate — good bankers account for this implicitly in the pitch, but also signal awareness of the opposing position.