How do you model revenue synergies, and what skepticism adjustments do you make?

Revenue synergies come from cross-selling, pricing, distribution, bundling, or product expansion. Model them from customer-level opportunities, adoption rates, timing, gross margin, and incremental sales costs. Apply heavier probability haircuts than cost synergies, phase them later, and include churn / channel conflict risk. In pitches, separate signed opportunities from aspirational upside.